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The Top Three Principles of a Front Line Mom

As I’ve mentioned before in previous blog posts, I’m a busy woman. I’m a wife, a mother of two young children, and an active marketing professional. With so many things on my plate, it can seem impossible to maintain a healthy, balanced lifestyle without going nuts at the end of the day. And I know I’m not the only one. Whether by choice or necessity, millions of moms work outside the home... [Read more]

Fitness for Kids

I’m doing my best to get and stay fit. As a Mom of two kids though I’m now tasked with ensuring my kids stay fit. They are too little to really have any worries yet and are quite the active ones, but physical fitness is important for children just as it is for adults. According to Fitness.gov, children and adolescents should participate in 60 minutes or more of physical activity per... [Read more]

Planning a Road Trip with the Kids

I just successfully completed a road trip Chicago to Baltimore to NYC and back to Chicago. Despite the long hours in the car, a good time was had by all. Indeed, a family vacation should be about relaxing and having fun, even if it is a road trip with the kids. After all, everyone has worked hard and deserves a little R&R. And although life is not perfect, it is possible to plan and enjoy... [Read more]

Marketing to Moms – key ingredients (but no single recipe) that works

As a working Mom in marketing I get a chance to market to Moms but as a Mom I also get exposed to others marketing to me – the great and the good practices, the bad and the ugly. No small surprise that Moms are a major influence behind consumer spending; the ones who not only make purchases (such as food, clothing, cleaning supplies, etc.), but also live/love to tell about them.  Nearly... [Read more]

Re-building a Calcium Habit

There was a time when taking my calcium supplements was as easy as pie. In fact, there was a time (not so long ago) when I was not only consuming calcium supplements, but I was eating right and exercising.  Now, as a wife, mother of two young children, and a time starved working mom, the thought of doing anything more than I absolutely have makes me a bit crazy. At the end of the day, if my family... [Read more]

Two Kids and Me

I love my kids – aged 15 months and 4 years.  And they love each other.  The challenge is that recently they both want me  – at the same time – all the time.  I’m very pleased to be in demand but its makes takes a bio break, writing this post or making coffee all the more challenging.  The sibling rivalry recently got more intense – now when one wants me to pick... [Read more]

Frontlinemom Here

At long last! My fits and starts are hopefully over. I have relaunched my personal blog where my plan is to talk about the fun and challenges of being on the front line – staying on the top of my career and trying to be an innovative marketing while helping my family thrive. As a time-starved marketing professional juggling the run and chaos as a mother of two young kids, I’ve always got multiple... [Read more]

Top of the FitBloggin Mornin’

Yay! It’s finally here – FitBloggin that is. FitBloggin is a rocking fitness and wellness conference for those that blog about all things related. I’ll disclose that my employer, Sears Fitness (@searsfitness) is a sponsor this year, but that’s not why I am writing this. This event brings together a group of people that share a passion for health and wellness and they enjoy talking about it.... [Read more]

Remembering Grete Waitz

It took me 36 years to run my first (and thus far only) NYC marathon but growing up in the suburbs of New York City, I always wanted to run it. This marathon is and continues to be an event that brings the whole city together. I love the international flavor to the event – people seem to come from everywhere! It enables the city to showcase awesome neighborhoods full of ethnic and religious diversity... [Read more]

Rave Runs

As you’ll start to see in this blog I love to run. While since I starting having kids four years ago I haven’t been as consistent with running as I would like one thing continues to remain true; I love to run to see the sites when I travel. It is the best way to see the sites! I have tripped while staring up at the Eiffel Tour in Paris, gotten lost running while running around Lake Titicaca in... [Read more]

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